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1b1ed1a
(Get the code!)
Confirmed. I recently introduced a long-time Gnome 2.x user to Unity (12.04) and she complained about not being able to find apps any more.
The main problems were:
1. The search bar is not obvious enough. It should be initialized with something like "Type here to search...".
2. She never figured out there were multiple lenses and stayed only on the home lens. This is a very obvious design problem with the lens icons being at the bottom.
3. The simple and intuitive hierarchy of application categories seen in the Gnome 2.x menu and Windows Start menu is too hidden in the dash. She never found it.