Canonical getting a touch of Apple and Mickysoft.. You would be surprised to see hwo easey people will go en mass to other grown up distributions like Fedora or Suse. When I tell people about Unix/Linux and Ubuntu they seem to love the fact that it feels non-comercial the most . As soon as the comercial aspect drops in people will opt out of Ubuntu, not just of Lens..
I will encourage that move. I maintain 19 desktops at my work (system administrator) that will become Fedora machines.