If this was a planned feature I will switch to another distribution right away and will strongly advice my coworkers to take similar actions since my trust in Canonical's decision process has disappeared. Any rational user will make similar conclusions.
Besides, Michael commented the plugin will send it unencrypted to Ubuntu. Regardless my trust in Ubuntu/Canonical, not using an SSL connection seems an amateur decision and seriously undermines my privacy even more.
What a poor, poor decision. Treating your user base in this way is atrocious.