Comment 2 for bug 666539

Hi Matthew, thank you for your work.

You seem to be missing the point here. I'm well aware of the paid-for apps in the Software Center.
Yet, "Free" in English is way too ambiguous and you are certainly not helping making users aware by choosing this word to indicate the price or lack thereof: <insert free as in foo not free as in bar cliché here>.

You are being offensive to authors of open fonts when their work is lumped together with "Free" stuff which is almost always of dubious value regarding fonts. That's simply a bad connotation. The community of designers releasing fonts to be used/studied/modified/redistributed don't want to be associated with "free". Since you are offering their work via your channel you shouldn't mislabel it.

It's really simple: you need to indicate the price or lack thereof differently: in any case either "gratis" "£0.00" or "no charge" is much better than "free".

Showing the explicit licensing information is a separate issue.