Comment 34 for bug 54633

Stuart Axon said "An argument for keeping things as they are, I find it intuitive to role 'forward' to zoom in, as it feels like getting 'closer' to the document"

I totally agree. It might not be the way every other app does it, but I reckon it's the right way. This new way is akin to scrolling the document "down" when I mousewheel up because I'm going "forward" in the document. It's not intuitive to whats happening on screen.