Comment 11 for bug 2054741

Pick any package and add to debian/rules:

execute_before_dh_auto_clean:
       echo $(DEB_BUILD_PROFILES)
       exit 1

root@jammy:/tmp/s# dpkg-buildpackage -uc -us -b
dpkg-buildpackage: info: source package systemd
dpkg-buildpackage: info: source version 255.4-1
dpkg-buildpackage: info: source distribution sid
dpkg-buildpackage: info: source changed by Luca Boccassi <email address hidden>
dpkg-buildpackage: info: host architecture amd64
 dpkg-source --before-build .
 debian/rules clean
dh clean --without autoreconf --buildsystem=meson
   debian/rules execute_before_dh_auto_clean
make[1]: Entering directory '/tmp/s'
echo noudeb
noudeb
exit 1
make[1]: *** [debian/rules:179: execute_before_dh_auto_clean] Error 1
make[1]: Leaving directory '/tmp/s'
make: *** [debian/rules:291: clean] Error 2
dpkg-buildpackage: error: debian/rules clean subprocess returned exit status 2
root@jammy:/tmp/s# DEB_BUILD_PROFILES=foo dpkg-buildpackage -uc -us -b
dpkg-buildpackage: info: source package systemd
dpkg-buildpackage: info: source version 255.4-1
dpkg-buildpackage: info: source distribution sid
dpkg-buildpackage: info: source changed by Luca Boccassi <email address hidden>
dpkg-buildpackage: info: host architecture amd64
 dpkg-source --before-build .
 debian/rules clean
dh clean --without autoreconf --buildsystem=meson
   debian/rules execute_before_dh_auto_clean
make[1]: Entering directory '/tmp/s'
echo noudeb foo
noudeb foo
exit 1
make[1]: *** [debian/rules:179: execute_before_dh_auto_clean] Error 1
make[1]: Leaving directory '/tmp/s'
make: *** [debian/rules:291: clean] Error 2
dpkg-buildpackage: error: debian/rules clean subprocess returned exit status 2
root@jammy:/tmp/s# apt-cache policy dpkg
dpkg:
  Installed: 1.21.1ubuntu2.3
  Candidate: 1.21.1ubuntu2.3
  Version table:
 *** 1.21.1ubuntu2.3 500
        500 http://azure.archive.ubuntu.com/ubuntu jammy-proposed/main amd64 Packages
        100 /var/lib/dpkg/status
     1.21.1ubuntu2.3~ppa22.04.1 500
        500 https://ppa.launchpadcontent.net/upstream-systemd-ci/systemd-ci/ubuntu jammy/main amd64 Packages
     1.21.1ubuntu2.2 500
        500 http://azure.archive.ubuntu.com/ubuntu jammy-updates/main amd64 Packages
     1.21.1ubuntu2.1 500
        500 http://azure.archive.ubuntu.com/ubuntu jammy-security/main amd64 Packages
     1.21.1ubuntu2 500
        500 http://azure.archive.ubuntu.com/ubuntu jammy/main amd64 Packages