Comment 4 for bug 63890

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Daniel Robbins (drobbins-funtoo) wrote :

I think this is the result of two designers applying identical design "rules":

1. a logo to imply community - 2 people would imply a 1:1 relationship, 3 is minimum number of people. 4 is too busy and distracts from the visual message.

2. Have people holding hands - this gets the message across. Show heads so that we recognize them as people. This is the bare minimum required to create the "human" model.

3. Use a red/orange color palette to support the human analogy but also have print-friendly and more vibrant colors (saturated versions of natural skin tone)

4. The logo is visually more interesting if two heads are lined up vertically.

5. Create negative space around graphical elements to keep them distinct.

Two similarly-minded people trying to communicate the same basic concept visually with as little graphical elements as possible (which is generally the goal for a corporate logo) would arrive at nearly identical designs and color palettes.