Until someone starts talking to Microsoft users, Ubuntu will never be in the high street.
Talk to hosting companies and it'll be in hosting companies. *Newsflash: The general public don't use hosting companies*
If we do not market to a wider audience, market opinion will never swing in our favour. The most you can get is what you ask for - you will never be given nore.
If you actually want to do something instead of sittng around and complaining, get the debate: http://ubuntuforums.org/showthread.php?t=73132