Promoting Ubuntu is the least of the problems. Money is needed to engineer the system in the fist place. Some people have mentioned Apple and that is a good example. Apple controls and finances OS X because they have a business model to support it. Perhaps that's why OS X is a nice, usable operating system that people actually do want to use and Ubuntu is not.
You also may notice that Apple does not release a new version of OS X every 6 months to keep applications "fresh". Maybe they don't need it because they consider each release to be a stable platform that ISVs and IHVs can target?
Promoting Ubuntu is the least of the problems. Money is needed to engineer the system in the fist place. Some people have mentioned Apple and that is a good example. Apple controls and finances OS X because they have a business model to support it. Perhaps that's why OS X is a nice, usable operating system that people actually do want to use and Ubuntu is not.
You also may notice that Apple does not release a new version of OS X every 6 months to keep applications "fresh". Maybe they don't need it because they consider each release to be a stable platform that ISVs and IHVs can target?