Those also look like service *types*, which are standardized, case-sensitive strings that should not be arbitrarily capitalized nor translated. Service *names* are user defined, and if a deployer wants to use translated strings there, they can do whatever they want (including branding, etc).
Those also look like service *types*, which are standardized, case-sensitive strings that should not be arbitrarily capitalized nor translated. Service *names* are user defined, and if a deployer wants to use translated strings there, they can do whatever they want (including branding, etc).