Comment 21 for bug 578970

As Mark Shuttleworth wrote in
"Design, user experience and development at Canonical"
Wednesday, September 10th, 2008

"There’s also recognition for the scale of the challenge that faces us. When I laid out the goal of “delivering a user experience that can compete with Apple in two years” at OSCON, I had many questions afterwards about how on earth we could achieve that."

http://www.markshuttleworth.com/archives/162

Well here's a piece of that.