Comment 2 for bug 1682896

My above comment incorrectly stated '--image-family',
it should have been '--image-project'.

For reference:
$ image-status gce region=us-east1
artful 20171015 us-east1 daily-ubuntu-1710-artful-v20171015
trusty 20171016 us-east1 daily-ubuntu-1404-trusty-v20171016
xenial 20171011 us-east1 daily-ubuntu-1604-xenial-v20171011
zesty 20171011 us-east1 daily-ubuntu-1704-zesty-v20171011

$ gcloud compute instances create $name \
   --zone=us-east1-b \
   --image daily-ubuntu-1604-xenial-v20171011 \
   --image-project ubuntu-os-cloud-devel

$ image-status gce-release region=us-east1
trusty 20171010 us-east1 ubuntu-1404-trusty-v20171010
xenial 20171011 us-east1 ubuntu-1604-xenial-v20171011
zesty 20171011 us-east1 ubuntu-1704-zesty-v20171011

$ gcloud compute instances create $name \
   --zone=us-east1-b \
   --image ubuntu-1604-xenial-v20171011 \
   --image-project ubuntu-os-cloud