Comment 3 for bug 942539

I don't think there's much Ubiquity can do here, we simply ship a .desktop file containing a Name= entry.

Now we don't have any control on how gtk/nautilus will wrap it and trying to add spaces or other ugly trick will likely break flavours and translations (where "Install" can be translated to "installieren" for example causing a proper split of 12.04 on a second line).