I have VAIO F13Z1R with SD and MS (label Magic Gate, HG Duo) card readers with Ubuntu 12.04 LTS on it.

My lspci is:
lspci
00:00.0 Host bridge: Intel Corporation Core Processor DMI (rev 11)
00:03.0 PCI bridge: Intel Corporation Core Processor PCI Express Root Port 1 (rev 11)
00:08.0 System peripheral: Intel Corporation Core Processor System Management Registers (rev 11)
00:08.1 System peripheral: Intel Corporation Core Processor Semaphore and Scratchpad Registers (rev 11)
00:08.2 System peripheral: Intel Corporation Core Processor System Control and Status Registers (rev 11)
00:08.3 System peripheral: Intel Corporation Core Processor Miscellaneous Registers (rev 11)
00:10.0 System peripheral: Intel Corporation Core Processor QPI Link (rev 11)
00:10.1 System peripheral: Intel Corporation Core Processor QPI Routing and Protocol Registers (rev 11)
00:1a.0 USB controller: Intel Corporation 5 Series/3400 Series Chipset USB2 Enhanced Host Controller (rev 05)
00:1b.0 Audio device: Intel Corporation 5 Series/3400 Series Chipset High Definition Audio (rev 05)
00:1c.0 PCI bridge: Intel Corporation 5 Series/3400 Series Chipset PCI Express Root Port 1 (rev 05)
00:1c.1 PCI bridge: Intel Corporation 5 Series/3400 Series Chipset PCI Express Root Port 2 (rev 05)
00:1c.2 PCI bridge: Intel Corporation 5 Series/3400 Series Chipset PCI Express Root Port 3 (rev 05)
00:1c.5 PCI bridge: Intel Corporation 5 Series/3400 Series Chipset PCI Express Root Port 6 (rev 05)
00:1c.6 PCI bridge: Intel Corporation 5 Series/3400 Series Chipset PCI Express Root Port 7 (rev 05)
00:1d.0 USB controller: Intel Corporation 5 Series/3400 Series Chipset USB2 Enhanced Host Controller (rev 05)
00:1e.0 PCI bridge: Intel Corporation 82801 Mobile PCI Bridge (rev a5)
00:1f.0 ISA bridge: Intel Corporation Mobile 5 Series Chipset LPC Interface Controller (rev 05)
00:1f.2 SATA controller: Intel Corporation 5 Series/3400 Series Chipset 6 port SATA AHCI Controller (rev 05)
00:1f.3 SMBus: Intel Corporation 5 Series/3400 Series Chipset SMBus Controller (rev 05)
01:00.0 VGA compatible controller: NVIDIA Corporation GF108 [GeForce GT 425M] (rev a1)
01:00.1 Audio device: NVIDIA Corporation GF108 High Definition Audio Controller (rev a1)
02:00.0 Network controller: Atheros Communications Inc. AR9287 Wireless Network Adapter (PCI-Express) (rev 01)
03:00.0 SD Host controller: Ricoh Co Ltd MMC/SD Host Controller
03:00.1 System peripheral: Ricoh Co Ltd Memory Stick Host Controller
03:00.3 FireWire (IEEE 1394): Ricoh Co Ltd R5C832 PCIe IEEE 1394 Controller
03:00.4 SD Host controller: Ricoh Co Ltd MMC/SD Host Controller
04:00.0 Ethernet controller: Marvell Technology Group Ltd. 88E8057 PCI-E Gigabit Ethernet Controller (rev 10)
05:00.0 USB controller: NEC Corporation uPD720200 USB 3.0 Host Controller (rev 03)
3f:00.0 Host bridge: Intel Corporation Core Processor QuickPath Architecture Generic Non-Core Registers (rev 04)
3f:00.1 Host bridge: Intel Corporation Core Processor QuickPath Architecture System Address Decoder (rev 04)
3f:02.0 Host bridge: Intel Corporation Core Processor QPI Link 0 (rev 04)
3f:02.1 Host bridge: Intel Corporation Core Processor QPI Physical 0 (rev 04)
3f:03.0 Host bridge: Intel Corporation Core Processor Integrated Memory Controller (rev 04)
3f:03.1 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Target Address Decoder (rev 04)
3f:03.4 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Test Registers (rev 04)
3f:04.0 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Channel 0 Control Registers (rev 04)
3f:04.1 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Channel 0 Address Registers (rev 04)
3f:04.2 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Channel 0 Rank Registers (rev 04)
3f:04.3 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Channel 0 Thermal Control Registers (rev 04)
3f:05.0 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Channel 1 Control Registers (rev 04)
3f:05.1 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Channel 1 Address Registers (rev 04)
3f:05.2 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Channel 1 Rank Registers (rev 04)
3f:05.3 Host bridge: Intel Corporation Core Processor Integrated Memory Controller Channel 1 Thermal Control Registers (rev 04)

uname -a
Linux norbert-vaio 3.2.0-48-generic #74-Ubuntu SMP Thu Jun 6 19:43:26 UTC 2013 x86_64 x86_64 x86_64 GNU/Linux

I tried to manually load modules 'memstick, r592, mspro_block' with modprobe. But cardread is silent (there is no information in '/var/log/syslog', 'fdisk -l').

SD cardreader works, of course.