fglrx (not installed): fglrx kernel module failed to build, says "wrong architecture" even though .deb pkg name says i386

[riteandritual]

installing "amd-driver-installer-12.6-legacy-x86.x86_64.run" per instructions on "https://help.ubuntu.com/community/BinaryDriverHowto/ATI".

ProblemType: Package
DistroRelease: Ubuntu 12.10
Package: fglrx 2:8.970-0ubuntu1
ProcVersionSignature: Ubuntu 3.5.0-21.32-generic 3.5.7.1
Uname: Linux 3.5.0-21-generic i686
.tmp.unity.support.test.0:

ApportVersion: 2.6.1-0ubuntu9
Architecture: i386
CompizPlugins: No value set for `/apps/compiz-1/general/screen0/options/active_plugins'
CompositorRunning: compiz
DKMSKernelVersion: 3.5.0-21-generic
Date: Sun Jan 6 12:02:47 2013
DistUpgraded: 2012-12-20 18:03:33,689 DEBUG enabling apt cron job
DistroCodename: quantal
DistroVariant: ubuntu
DkmsStatus:
 fglrx, 8.970: added
 virtualbox, 4.1.18, 3.5.0-21-generic, i686: installed
GraphicsCard:
 Advanced Micro Devices [AMD] nee ATI RV730XT [Radeon HD 4670] [1002:9490] (prog-if 00 [VGA controller])
   Subsystem: PC Partner Limited Device [174b:e100]
InstallationDate: Installed on 2012-12-20 (17 days ago)
InstallationMedia: Ubuntu 11.04 "Natty Narwhal" - Release i386 (20110427.1)
MarkForUpload: True
PackageVersion: (not installed)
ProcKernelCmdLine: BOOT_IMAGE=/boot/vmlinuz-3.5.0-21-generic root=UUID=3f9734ca-191a-4fca-a653-799965878d9a ro quiet splash vt.handoff=7
SourcePackage: fglrx-installer
Title: fglrx (not installed): fglrx kernel module failed to build
UnitySupportTest:
 Error: command ['/usr/lib/nux/unity_support_test', '-p', '-f'] failed with exit code 1: X Error of failed request: BadAlloc (insufficient resources for operation)
   Major opcode of failed request: 154 (GLX)
   Minor opcode of failed request: 3 (X_GLXCreateContext)
   Serial number of failed request: 25
   Current serial number in output stream: 26
UpgradeStatus: Upgraded to quantal on 2012-12-20 (16 days ago)
dmi.bios.date: 05/30/2006
dmi.bios.vendor: Phoenix Technologies, LTD
dmi.bios.version: 6.00 PG
dmi.board.name: KN8 Series(NF-CK804)
dmi.board.vendor: http://www.abit.com.tw/
dmi.board.version: 1.x
dmi.chassis.type: 3
dmi.modalias: dmi:bvnPhoenixTechnologies,LTD:bvr6.00PG:bd05/30/2006:svn:pn:pvr:rvnhttp//www.abit.com.tw/:rnKN8Series(NF-CK804):rvr1.x:cvn:ct3:cvr:
version.compiz: compiz 1:0.9.8.6-0ubuntu1
version.libdrm2: libdrm2 2.4.39-0ubuntu1
version.libgl1-mesa-dri: libgl1-mesa-dri 9.0-0ubuntu1
version.libgl1-mesa-dri-experimental: libgl1-mesa-dri-experimental N/A
version.libgl1-mesa-glx: libgl1-mesa-glx 9.0-0ubuntu1
version.xserver-xorg-core: xserver-xorg-core 2:1.13.0-0ubuntu6.1
version.xserver-xorg-input-evdev: xserver-xorg-input-evdev 1:2.7.3-0ubuntu2
version.xserver-xorg-video-ati: xserver-xorg-video-ati 1:6.99.99~git20120913.8637f772-0ubuntu1
version.xserver-xorg-video-intel: xserver-xorg-video-intel 2:2.20.9-0ubuntu2
version.xserver-xorg-video-nouveau: xserver-xorg-video-nouveau 1:1.0.2-0ubuntu3