Comment 5 for bug 838287

Also there is a bit of history here and there (I tried to find something that would sum it up but... failed). This image will give you the initial version and ideas: http://wiki.softwarefreedomday.org/Artwork/ProposedLogoMaxus?action=AttachFile&do=view&target=SFD3Logo_40Percent.jpg

Feedback is available in this thread http://mail.sf-day.org/pipermail/marketing/2011-April/000134.html (and some more places). That lead mainly to removal of the penguin, inversion of the hill slope/direction and license change.