Once again, I think it makes sense, for the sake of clarity, to keep these point separated into priorities in operating system design and priorities in business strategy, as they're obviosly completely separate, and the point jawahar was trying to make was about the operating system design. So: Microsoft's priorities in OS design: 1. Usability 2. Features 3. Performance And these business strategies priorities don't make sense - making money goes without saying, it's the reason for having a business strategy. Business strategy priorities: 1. Distribution contracts (vendor lock-in) 2. Marketing (there's actually surprisingly little of this) Or something. Still, I feel their operating system design strategy is far more interesting and useful to us. Robin. 2008/7/17 Conrad Knauer