Can't run as non-root

[jason.k.holden]

I still can't run as a non-root user. here is my /dev/concept2,
which gets created only when I plug in my erg

jason@rowblue3:/disk0/rowing/RowTrainer$ ls -lat /dev/concept2
crw-rw-rw- 1 root root 254, 6 2008-04-20 19:37 /dev/concept2

And I've also attached the log file. The only difference is the
major number (442 vs 254) Maybe mine is not getting created as a
usb device?

jason@rowblue3:/$ cat /etc/udev/rules.d/50-concept2.rules
# Concept 2 PM3 Rower (firmware version 97)
SUBSYSTEMS=="usb", ATTRS{idVendor}=="17a4", ATTRS{idProduct}=="0001", NAME="concept2", mode="0666"
jason@rowblue3:/$